Sustainability

Sustainability

Our Mission

We understand that the fashion industry will always have an impact on the environment, but we are committed to making changes to reduce our impact as much as possible. Our aim to is to be fully transparent on how we plan to do this, consistently updating our website with our current and long-term goals.

We design timeless and high-quality garments with a focus on longevity, for our customers and the planet

Our journey so far

MATERIALS

1. We launched our first organic cotton collection in SS21 and continue to use this within our collections.
2. We use digital printing as a way of reducing wastage and also to save water, as opposed to other widely used forms such as screen printing.
3. We started using recycled polyester (rPET) in AW21.
4. We launched bridesmaid colour swatches from production waste fabric.

TRANSPARENCY

1. We introduced an animal welfare policy and ensure we do not use animal bi-products in our collections.
2. We moved a large percentage of our shipments from air frieght over to sea freight - As of SS22 we moved 42% of the collection by sea freight.
3. We partnered with a carbon neutral fulfilment warehouse.
4. We added a carbon neutral shipping option at checkout.

PACKAGING

1. Our mailing boxes are made from 100% recycled FSC cardboard.
2. Our labelling is all eco friendly.
3. Our UK orders are paperless now that we have our online returns portal.
4. Our garment bags are made from 100% recycled plastic and are fully recyclable.

FACTORIES

1. We aim for small production runs to limit surplus stock at the end of each season.
2. We have an extensive supplier manual to ensure our factories are manufacturing ethically and this is updated annually.
3. We are only working with factories who are audited with Sedex(SMETA) and Amfori (BSCI).
4. We are transparent with our supply chain and have published our supplier list on the Open Apparel Registry.

OUR 2022 ROADMAP GOALS AND WHAT WE ACHIEVED

1. Launched our sustainability goals & roadmap online.
2. Reduce single use plastic at our headquarters.
3. 20% of our products were conscious.
4. Improved our sizing information on our website & our social media platforms to help reduce returns and lower carbon emissions.
5. Published factory list via the Open Apparel Registry to increase transparency.
6. Introduced weekly styling of staple pieces to show you ’how to get the most wear out of your Pretty Lavish pieces’.
7. Set up our Charity Take Back Portal in partnership with The Salvation Army to encourage our customers to recycle their unused items.

Note: Our products that are marked as ‘conscious’ contain a minimum of 50% sustainable fibres.

OUR PRETTY LAVISH PLEDGE

2023

1. 25% of our products will be conscious.
2. 60% of our collections will be shipped via sea & rail - in 2022 we achieved 50.7%.

Note: Our products that are marked as ‘conscious’ contain a minimum of 50% sustainable fibres.

OUR PRETTY LAVISH PLEDGE

2025

1. 32.5% of our products will be conscious.
2. 75% of our collections will be shipped via sea & rail.
3. Only using certified sustainable materials.
4. Ensure at least 25% of our trims are made from sustainable sources.
5. Achieve a transparent supply chain.
6. Partner with our factories to reduce waste from production by 40%.
7. Start Investing in Carbon Neutral Strategies.

Note: Our products that are marked as ‘conscious’ contain a minimum of 50% sustainable fibres.

OUR PRETTY LAVISH PLEDGE

2028

1. 47.5% of our products will be conscious.
2. Ensure at least 50% of our trims are made from sustainable sources.
Note: Our products that are marked as ‘conscious’ contain a minimum of 50% sustainable fibres.

OUR PRETTY LAVISH PLEDGE

2030

1. 65% of our products will be conscious.
2. Maintaining 75% of collections will be shipped via sea & rail allowing 25% via air for continuity, restocks and unforeseen circumstances.
3. Ensure 100% of our trims are made from sustainable sources.
4. Become a carbon neutral company.

Note: Our products that are marked as ‘conscious’ contain a minimum of 50% sustainable fibres.

Our Product

We pride ourselves in the quality and timelessness of our designs. Our goal is to provide consious collections while ensuring we maintain our high quality and accessible price points

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our planet

Our goal is to ensure we are continuously reducing our impact on the planet through our collections and business strategies

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our People

From creating a positive work environment, to ensuring we maintain strong collaborative relationships with our suppliers and factories. At Pretty Lavish we care about our people

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