Our Journey

Rewind to 2013, Pretty Lavish was launched out of the back of sisters Stephanie and Samantha Frost's living room. The girls noticed an opportunity in the womenswear market to make luxury clothing affordable.

The first collection designed from their first ever studio in their Mum’s loft saw an amazing response, so the girls quickly realised they needed to devote all of their time to the brand. In 2017 they took the decision to open the first Pretty Lavish store and office space.

Fast forward to today, we continue to emerge within the fashion industry bridging the gap between the high street and designer brands. Recognised for our sophisticated occasionwear, luxury knitwear and more recently our sleek and modern bridesmaid’s collection. Our collections consist of timeless trends whether it's for an evening out or a cosy night at home. Each collection is passionately designed at our Head Office in the leafy countryside on the outskirts of London.

Present - 2013


May - Launched Selfridges Exclusive Conscious Collection.

July - Times top 100 fastest growing companies.


October - Partnered with Salvation Army on a take back donation scheme.


January - Released our first Conscious Collection.

April - Launched our first curve collection.

November - Nominated for Drapers Pureplay of the year award.


Jan - Launched in Selfridges.

July - Moved to new headquarters.

December - Launched with Selfridges in store & online.


June - Launched on ASOS.

September - Nominated by Drapers for Young Fashion Brand of the Year.


October - Opened our first store in Hertford, England.


October - Pretty Lavish was launched.

Our team

At Pretty Lavish we believe its all about people, and we are extremely lucky to have a team of 40+ built up of the most ambitious, passionate and hard working individuals. We consider ourselves more of family than a team, all driven by the same mission – “To build a brand that redefines beauty, celebrating and empowering each and every one of you!"

Join our team

We design quality timeless clothes that can be loved for years to come

Our Factories and Sustainability

We are very proud that all of our collections are designed in the UK and we currently manufacturer in the UK, India and Far East. We visit our factories regularly and have an extensive ethical policy and brand compliance manual for our suppliers to ensure we are manufacturing with integrity. This is also regularly reviewed and updated annually. Our mailing boxes and swing tags are all made from recycled materials and are fully recyclable. 

At checkout we now offer opportunity to offset the carbon footprint for the delivery of your order. 

Find out more

Why ladies love us

Loved the quality, took it out of the parcel box with astonishment over quality. Highly recommend to have this piece in your capsule wardrobe. Can be worn with anything really.” - Billie Ribbed Racer Tee - Grey

Karolina G

Got so many compliments when I wore the jumpsuit, fit lovely. High quality material. Super comfy. Such a lovely colour. Feel like I will get so much wear out of it as can dress up or down. I would be tempted to buy it in another colour.” - Campbell Bandeau Jumpsuit - Black

Danielle T

"My favourite wedding guest dress! Loved every minute wearing this! Such a beautiful colour and so comfortable." - Alice Cut Out Sweetheart Maxi Dress - Lemon

Fiona D

"Bought this dress to wear for my Baby shower. Such a gorgeous dress, I love the style and colour. The quality is absolutely amazing. I ordered another dress soon as I received this one, I can’t wait to order their knitwear co ords once they are back in stock!" - Anouska Asymmetric Knit Dress - Aqua Blue

Winona M

"These dresses are perfect for my bridesmaids. Lovely quality and fits all different shapes beautifully!" - Keisha Maxi Bridesmaid Dress - Matte Navy

Cheryl F

Our stockists

You can currently find us stocked in Selfridges, ASOS, Frasers, NEXT, Silk Fred and many independents across
the UK.

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