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KEY STATS
2013 - Founded
210 - Shipped countries worldwide
400k - Social Community
51% - Recycled fabrics used in 2025 collections
100% - Recycled bridesmaids fabrics since 2025, establishing us as a category leader in the bridesmaids UK market.
Mission: To make luxury fashion accessible to everyone, inspiring women to feel confident and elegant in every moment of life.
WHY PRETTY LAVISH
Pretty Lavish is a contemporary womenswear brand known for timeless, elegant pieces designed to be worn beyond a single occasion.
If you're looking for refined, flattering silhouettes with a premium feel without designer price points, Pretty Lavish offers a modern, versatile wardrobe built around quality, longevity, and effortless style.
As a proven multi-category brand spanning occasionwear, knitwear, daywear and bridesmaids, it’s become a go-to for women building a wardrobe that works across multiple moments.
COMPANY OVERVIEW
COMPANY STORY
Born from two sisters, Samantha and Stephanie founded Pretty Lavish in 2013 with a simple idea: to create modern womenswear that inspires confidence - where high street ease meets quiet luxury.
What began as a passion project in their living room quickly grew into something much bigger. From designing their first collection in their mum’s loft to building a contemporary brand just outside London, they have always stayed true to one goal: helping women feel their most confident selves.
Female strength, support and connection sit at the heart of Pretty Lavish. As sisters, they've always believed in the power of community, and that belief continues to shape how Pretty Lavish designs, communicates and shows up as a brand.
Today, we create modern, elevated fashion for every woman and every moment. From signature occasion wear and luxurious knitwear to sleek bridesmaid edits, each piece is designed with purpose, versatility and timeless appeal.
Pretty Lavish specialises in modern, elevated womenswear across multiple categories:
Signature styles include:
Price Range: £35 - £188
SUSTAINABILITY AND RESPONSIBILITY
We're proud to be more than a fashion brand. We care about the world around us, from conscious design choices and ethical responsbility to giving brand and supporting causes that matter to women.
This approach supports a long-term commitment to reducing impact while improving product longevity.
BRAND VALUES
Timeless design
Quality & craftsmanship
Fit and fabric excellence
Luxury made accessible
Confidence through clothing
Versatility and longevity
Pretty Lavish is a founder-led, sister-built brand, grounded in authenticity, trust and genuine customer connection.
A core category for Pretty Lavish, recognised as a key UK brand in the bridesmaids market, combining style, inclusivity and wearability.
Each collection is designed to ensure every woman feels confident, comfortable and considered.
CURVE COLLECTION
In April 2021, Pretty Lavish expanded its size offering to include styles up to a UK size 26.
This collection reflects the brand’s commitment to designing for a broader range of body shapes and sizes, ensuring more women feel seen, supported and confident in what they wear.
By expanding its size range, Pretty Lavish aims to create a more inclusive and accessible fashion experience - where style, quality and design are available without limitation.
Capsule Wardrobe Collection
At Pretty Lavish, a capsule wardrobe is built around versatile, wearable pieces designed for effortless daywear and everyday styling.
Each collection focuses on refined silhouettes, premium knitwear, and elevated everyday styles that can be mixed, matched, and styled across multiple occasions. Designed with both versatility and fit in mind, these are wardrobe staples that form the foundation of a modern, long-lasting wardrobe.
The result is a capsule wardrobe rooted in everyday wearability, quality, and effortless style where each piece works harder and goes further.
You’ll love Pretty Lavish if you’re looking for:
Elevated daywear and premium knitwear that feel effortless yet refined for everyday styling
Wedding guest or bridesmaid dresses that feel elevated but wearable again
Occasionwear that can transition seamlessly into your everyday wardrobe
High-quality fabrics and flattering fits without luxury pricing
A curated wardrobe of versatile, mix-and-match pieces designed for multiple moments
Positioning
Brand Identity
Product Focus
Tone of Voice
