OUR MATERIALS
Our goal is to produce high quality items that consumers can depend on for longevity and versatility. We want to ensure our products last for our consumers and for the benefit of the planet. We aim to expand our sustainable material list and the percentage of our items that are considered conscious. We also want to encourage consumers to take care of their items ensuring they get the most our of their Pretty Lavish pieces.
Any of our items that are conscious contain a minimum of 50% sustainable fibres. Ensuring 50% of the product is made from recycled or organic fibres. This is excluding trims and lining. To learn more about our trim goals see our roadmap below.
In September 2023, Pretty Lavish was audited against four textile exchange standards. These include Global Recycled Standard (GRS), Recycled Claim Standard (RCS), Organic Cotton Standard (OCS) and The Global Organic Textile Standard (GOTS). We are so excited to have passed this certification.
As part of our sustainability commitment we wanted to ensure any conscious fabrics we use are fully traceable at all levels contributing to our goal of a transparent supply chain. On April 1st 2023 Textile Exchange launched Version 3.0 of the Content Claim Standard. This new standard update ensures product-related claims are only allowed if the entire supply chain including the brand are certified. As we use Recycled Polyester and Organic Cotton in our conscious products we chose the four relevant standards above, co-ordinating with our suppliers and factories to ensure they are certified against the same standards.
If you would like to learn more about each textile exchange standard click here.
Increasing circularity of Pretty Lavish pieces
At Pretty Lavish we design our collections with longevity and versatility in mind. We want our consumers to get the most out of their Pretty Lavish pieces by taking care of them but also by learning how to style them for different occasions maximizing their use. Educating customers on how to style Pretty Lavish pieces is becoming a big focus on our socials. Click here to see how we style our pieces on our social media channels.
We also:
1. Hold regular sample sales at our office to improve circularity.
2. We’ve now partnered with the Salvation Army to encourage charitable giving and donation of unused clothing from our consumer's wardrobe.
Click here to read more about this on our ‘Our People’ page.
Additionally, to shop our depop where we put up items that are at our sample sales please click here.
All of these help to increase the circularity of Pretty Lavish products!!