Recycled polyester (rPET) helps to combat the issue of plastic ending up in landfills by creating materials from recycled plastic bottles. rPET uses less resources, and in turn produces less carbon emissions making it better for our planet than normal polyester.

It maintains the same quality as normal polyester but by requiring as much as 59% less energy for production and generating up to 79% less carbon emissions, it is much kinder to the environment.

However, we acknowledge its limitations and are motivated to find additional recycled materials we can use in our collections.

With how much plastic there is around the world, finding ways to utilize it is important, that’s why we are excited to find ways to reduce plastic when producing our collections.

We launched our first organic cotton collection in SS21 and now use it in collections across the year. Organic cotton is considered more sustainable than normal cotton for many reasons. It uses less water, preserving soil quality, which is an issue when producing normal cotton. It also restricts hazardous pesticides and uses no chemicals making it better for the environment and the farmers producing it.

Two of the key reasons why it is important to integrate organic cotton into the fashion industry is the fact that it releases up to 46% less carbon emissions and uses up to 62% less energy in production.

As well as the above sustainability reasons for the argument of organic cotton versus normal cotton, it is also considered to be of higher quality and increase the longevity of the product. At Pretty Lavish this is important to us as we want to ensure our products last for our customers, and can be kept in their wardrobes for many years to come.

We also want to ensure the transparency of our cotton which is why for organic cotton that we claim ,we work with GOTS and OCS cotton so we have visibility of our fabrics across our supply chain. To learn more about our sustainability certifications see above.