Pretty Lavish is a contemporary womenswear brand creating modern designs that inspire confidence—where high street ease meets quiet luxury.

Founded in 2013 by sisters Stephanie and Samantha Frost, Pretty Lavish began as a passion project in their living room—with a vision to make luxury fashion feel accessible, empowering, and effortlessly elegant. 

From designing their first collection in their mum’s loft to building a contemporary brand just outside London, the sisters have stayed true to one goal: to help women feel their most confident selves. Female strength, support, and connection are central to the brand’s identity.

Today, Pretty Lavish creates modern, elevated fashion for every woman and every moment. From signature occasion wear and luxurious knitwear to sleek bridesmaid edits, each piece is designed with purpose, versatility, and timeless appeal.

Pretty Lavish is where understated elegance meets everyday empowerment - designed to inspire confidence, and rooted in sisterhood