Our Journey
Rewind to 2013, Pretty Lavish was launched out of the back of sisters Stephanie and Samantha Frost's living room. The girls noticed an opportunity in the womenswear market to make luxury clothing affordable.
The first collection designed from their first ever studio in their Mum’s loft saw an amazing response, so the girls quickly realised they needed to devote all of their time to the brand. In 2017 they took the decision to open the first Pretty Lavish store and office space.
Fast forward to today, we continue to emerge within the fashion industry bridging the gap between the high street and designer brands. Recognised for our sophisticated occasionwear, luxury knitwear and more recently our sleek and modern bridesmaid’s collection. Our collections consist of timeless trends whether it's for an evening out or a cosy night at home. Each collection is passionately designed at our Head Office in the leafy countryside on the outskirts of London.
Present - 2013
2023
May - Launched Selfridges Exclusive Conscious Collection.
July - Times top 100 fastest growing companies.
2022
October - Partnered with Salvation Army on a take back donation scheme.
2021
January - Released our first Conscious Collection.
April - Launched our first curve collection.
November - Nominated for Drapers Pureplay of the year award.
2020
Jan - Launched in Selfridges.
July - Moved to new headquarters.
December - Launched with Selfridges in store & online.
2019
June - Launched on ASOS.
September - Nominated by Drapers for Young Fashion Brand of the Year.
2017
October - Opened our first store in Hertford, England.
2013
October - Pretty Lavish was launched.
Why ladies love us
