Sustainability
Our Mission
We understand that the fashion industry will always have an impact on the environment, but we are committed to making changes to reduce our impact as much as possible. Our aim to is to be fully transparent on how we plan to do this, consistently updating our website with our current and long-term goals.
OUR 2022/2023 ROADMAP GOALS AND WHAT WE ACHIEVED
2022
- Launched our sustainability goals & roadmap online.
- Reduce single use plastic at our headquarters.
- 20% of our products were conscious.
- Improved our sizing information on our website & our social media platforms to help reduce returns and lower carbon emissions.
- Published factory list via the Open Apparel Registry to increase transparency.
- Introduced weekly styling of staple pieces to show you ’how to get the most wear out of your Pretty Lavish pieces’.
- Set up our Charity Take Back Portal in partnership with The Salvation Army to encourage our customers to recycle their unused items.
2023
- Our aim was for at least 25% of our products to be conscious, we are proud to say we surpassed this goal by 18.3%
- Over 60% of our collections were shipped via sea and rail, working to reduce our carbon emissions
- In September 2023 we were audited against four Textile Exchange Standards. We are proud to now be certified against Global Recycled Standard, Recycled Claim Standard, Organic Content Standard, and The Global Organic Textile Standard.
- We also worked with our suppliers to help them get certified against the Textile Exchange Standards.
Note: Our products that are marked as ‘conscious’ contain a minimum of 50% sustainable fibres.
OUR PRETTY LAVISH PLEDGE
2025
1. 32.5% of our products will be conscious.
2. 75% of our collections will be shipped via sea & rail.
3. Only using certified sustainable materials.
4. Ensure at least 25% of our trims are made from sustainable sources.
5. Achieve a transparent supply chain.
6. Partner with our factories to reduce waste from production by 40%.
7. Start Investing in Carbon Neutral Strategies.
Note: Our products that are marked as ‘conscious’ contain a minimum of 50% sustainable fibres.
OUR PRETTY LAVISH PLEDGE
2028
1. 47.5% of our products will be conscious.
2. Ensure at least 50% of our trims are made from sustainable sources.
Note: Our products that are marked as ‘conscious’ contain a minimum of 50% sustainable fibres.
OUR PRETTY LAVISH PLEDGE
2030
1. 65% of our products will be conscious.
2. Maintaining 75% of collections will be shipped via sea & rail allowing 25% via air for continuity, restocks and unforeseen circumstances.
3. Ensure 100% of our trims are made from sustainable sources.
4. Become a carbon neutral company.
Note: Our products that are marked as ‘conscious’ contain a minimum of 50% sustainable fibres.
