Recycled polyester (rPET) helps to combat the issue of plastic ending up in landfills by creating materials from recycled plastic bottles. rPET uses less resources, and in turn produces less carbon emissions making it better for our planet than normal polyester.

It maintains the same quality as normal polyester but by requiring as much as 59% less energy for production and generating up to 79% less carbon emissions, it is much kinder to the environment.

However, we acknowledge its limitations and are motivated to find additional recycled materials we can use in our collections.

With how much plastic there is around the world, finding ways to utilize it is important, that’s why we are excited to find ways to reduce plastic when producing our collections.

We also introduced recycled materials into our new jewellery range which launched in March 2022.

Our jewellery collection is made of recycled sterling silver and recycled silver gold plated. We wanted to introduce staple jewellery that you could wear everyday to elevate your outfits, but in a way that was kinder to the environment. The quality of recycled silver versus non recycled silver is just as high, ensuring the pieces remain high quality and durable. Another benefit is it requires less energy and produces less carbon emissions and pollution compared to
normal silver.

We launched our first organic cotton collection in SS21 and now use it in collections across the year. Organic cotton is considered more sustainable than normal cotton for many reasons. It uses less water, preserving soil quality, which is an issue when producing normal cotton. It also restricts hazardous pesticides and uses no chemicals making it better for the environment and the farmers producing it.

Two of the key reasons why it is important to integrate organic cotton into the fashion industry is the fact that it releases up to 46% less carbon emissions and uses up to 62% less energy in production.

As well as the above sustainability reasons for the argument of organic cotton versus normal cotton, it is also considered to be of higher quality and increase the longevity of the product. At Pretty Lavish this is important to us as we want to ensure our products last for our customers, and can be kept in their wardrobes for many years to come.

However we are motivated to find additional materials we can use in our collections due to the uncertainty around the future of organic cotton